Ultimately, any good marketing strategy comes down to solving a customer’s problem. But having said this, I believe that market segmentation is a critical concept—if not the most critical concept—in finding new customers and retaining those customers. Without paying close attention to market segmentation, you and your team are going to struggle in achieving your business goals.

Using a   call to action   (CTA) to promote engagement on your site’s posts is a sure way to increase the growth of your site and business. CTA are often used to get readers to commit to   some kind of interaction   after reading a blog post or scanning an infographic. They can also be   used on your landing page to help draw visitors into your site to engage with your offered products and services.  

PPC ads are sold at auctions, where bidders compete for various keyword and the ad spaces featured when those keywords are searched by the average user. The site with the highest bid gets the privilege of hosting their ad in a prime Google or Bing search space, which in turn generates a higher number of hits to their site when users search for that keyword.

Return on Investment (ROI) and Return on Advertising Spend (ROAS) are essential equations that provide valuable insight for businesses and their marketing strategies. Both equations are Key Performance Indicators (KPI) that are a part of the marketing mix for product pricing and promotion. However, there is much debate about whether ROI or ROAS is a more valuable tool. In this article, we’ll discuss the differences between ROI and ROAS, and give an analysis of when and why to use each tool.

Pricing models are the way that you convey the value of your company’s products and services to your prospective customers. Setting the right price for each of your products and/or services will help you to nab sale after sale and secure repeat business. Before you pull out the calculator and mark your price tags, here are some important details to consider when incorporating pricing models as part of your pricing strategy.

The answer lies in marketing and measuring your business’s/product’s key performance indicators (KPI), specifically breakeven analysis. Even if you value your input as primarily the creative mastermind behind your primary offering, it’s good to understand these factors and how they relate to your success. Read on to learn more about how breakeven analysis is an essential tool that every small business owners should know.

Setting a local SEO gameplan in place involves first understanding your own site through an audit: analyzing its strengths and weaknesses and working to improve each part and removing pages that detract from your brand or leave users at a virtual dead end. An external local SEO auditor can provide this service for you by examining your site and search characteristics and recommending changes that you can implement to improve your searchability.