Using CTA to Drive Engagement

Whether you’re looking to push sales or gather information for future sales, CTA helps you to connect with visitors to achieve the buy-in you’re looking for. But first, you’ve got to give them something in return. 

 Incorporating a CTA on a landing page, at the end of an informative blog post or appealing infographic helps your audience to capture your vision. The CTA you present after a bit of material in which they are engaged and intrigued gives them an exclusive opportunity to get on board with the vision you present.  

 If you’re selling consulting services, for example, this may be a chance for an engaged user to connect with you to learn more about the services you offer. 

 If you’re trying to grow your email list, this may be an opportunity for readers to submit their information to receive your helpful weekly newsletter, packed with tips related to the content you present in your post. 

 A well-thought-out CTA communicates three very important concepts to your audience: 

CTA is important because it ups your conversion rates and encourages visitor buy-in. CTA is an effective way to engage your audience and promote your brand to your visitors in a more personal way. CTA provides value for the visitor by giving them something they didn’t have before - be that information or a special offer - and it provides value to businesses by widening their customer base. 

 In order to pique your visitor's’ interest and dive deeper into the content or services that you offer, you need to give them a good reason to do so. A free ecourse or ebook, for instance, can be an easy way to encourage visitors to sign up with their email addresses. This simple gesture takes no additional effort on your part - saving the initial effort required to implement the automated course delivery - and can work for you day and night. 

 Visitors are much more likely to provide their information as the result of a CTA than through random browsing and an optional “Subscribe” page they may or may not stumble across. When you throw in little perks to help sweeten the deal, you are bound to engage many more visitors that you would have otherwise. 

 As a general rule, more engaged visitors ultimately leads to more sales and/or content sharing, both of which are great for business. 

Developing CTAs that work for your website and business model may require a bit of trial and error before you land on something that works well for your site. Implementing some simple, yet effective, CTA tests can help you to understand what components work and which ones should be thrown out. 

 You want to keep some key elements in mind before letting CTA loose on your site. These concepts will make your calls to action much more effective by allowing visitors to take ownership of the ideas that you’re calling them to act on before they even push the button to opt in. 

 Make your CTA as simple as possible. Use pointed language and a simple phrase to push a decision for visitor opt in. Consider the language that you use and make it as friendly as possible. Concise, thoughtfully-worded CTAs are more likely to encourage clicks and follow-through than buttons with basic commands like “Subscribe now”. 

 You can use simple A/B tests to monitor whether your CTA buttons are working or not. A/B tests give business owners instant feedback about content that’s working and content that’s not. Make adjustments to CTA buttons and measure the success of each change in order to pinpoint the tactics that work best. This takes some time, but is well worth the effort, and can even drive sales up by 25% if implemented properly.